On a rainy Sunday morning in January 2004, Nic woke up in his grey bamboo boxers thinking… why the heck are all men’s boxers toned down and boring as F**K? When they are the first things you see in the morning, wouldn’t you wake up in a better mood if they were made of bright colors and funky prints? Life is serious enough. And this is how the #PLAYLOUD revolution started.
69Slam offers designs that scream out: jump in, play hard, laugh and be who you are. We’ve made people more aware of what they wear and conscious of how their attire matches with their lifestyle and personality.
The average man only packs 3 pairs of boxers for a week’s holiday. 69slam’s mens boxer pack should cover you for your next holiday.
BORN IN BALI IN 2004
THE ISLAND OF GODS
One bleak morning in 2004, Nic was laying out his attire for another dull day. As he stood there uninspired by his grey bamboo boxers, he decided the time for change was now. Nic had found his calling. He would rebel against the boring, and inspire a movement that would see men across the globe take pride in the garments they choose to wrap around jewels. And with that, 69Slam was born.
69Slam is a celebration of life, the arts, creativity, design, and color. Unashamedly provocative, we inspire fun, celebrate and encourage a new generation of rebels to express themselves freely, live life to its fullest, embrace their individuality, and bring the party to their pants. #PLAYLOUD